Marketing Manager – Poland & Baltics (m/f/d)

Your mission

We are looking for a dynamic and results-driven Marketing Manager Poland & Baltics to lead and execute marketing strategies in Poland and the Baltic countries. The ideal candidate will have a strong background in B2B marketing within the renewable energy or PV industry and will be responsible for localizing and implementing marketing campaigns, driving brand awareness, and supporting our sales team in achieving business growth.

Your main responsibilities

Marketing Strategy, Planning & Budget Management

• Develop, own, and manage the annual marketing plan and budget for Poland & Baltics, ensuring alignment with regional business objectives.
• Monitor budget utilization, track ROI, and optimize spend across campaigns and activities.

• Plan, coordinate, and execute integrated 360° marketing campaigns (META, LinkedIn, email, website, PR, events, etc.) to increase brand awareness, generate leads, and boost sales.
• Collaborate closely with HQ and regional stakeholders to ensure consistent brand messaging and alignment with commercial goals.

• Create and adapt content for multi-channel campaigns, including newsletters, digital ads, case studies, editorials, trainings and webinars.
• Oversee social media planning (META & LinkedIn), including scheduling, copywriting, engagement, and campaign reporting.

• Develop and implement lead generation and nurturing activities (e.g. landing pages, gated content, webinars, and email campaigns).
• Work closely with Sales to ensure leads are qualified, tracked, and converted through CRM tools.

• Plan and execute joint marketing activities with channel partners (distributors, installers, and strategic accounts), including co-branded campaigns, newsletters, and events.
• Build strong relationships with key partners to maximize brand visibility and sales opportunities.

• Lead the planning, promotion, and execution of trade shows, expos, and conferences – including pre-event campaigns, on-site presence (booth design, materials, branding), and post-event follow-up.
• Coordinate with Sales, Product, HQ, and external vendors to deliver impactful event participation that supports sales goals.

• Manage webinars end-to-end, from setup and promotion to lead follow-up and reporting.
• Support PR efforts such as media outreach, award applications, and speaker opportunities to increase visibility in the region.

Your Profile

• Bachelor’s or master’s degree in marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in marketing, preferably in the renewable energy, PV, or technology sectors.
• Strong understanding of the Polish and Baltic energy markets and business culture.
• Proven experience in B2B marketing and supporting regional sales growth.
• Excellent written and verbal communication skills in Polish and English (Baltic language skills are a plus).
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong digital marketing knowledge (CRM tools, Google Analytics, LinkedIn Ads, etc.).
• Willingness to travel occasionally within the region for events and meetings.

What we offer

• Unique opportunity to join a truly diverse, international, ambitious and rapidly growing GoodWe European based team.
• Excellent professional and personal development opportunities in a rapidly growing leading photovoltaic company.
• Passionate work environment with flat hierarchies and fast decision-making.
• Have fun and do something meaningful that will make a difference!

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